We've all seen it: the dramatic, documentary style close ups. That's what Hadleigh Stollar's vision was for his new venture at Healthcare Innovation Consortium. He wanted a casual yet professional video to educate his potential clients on all he has to offer. By breaking the fourth wall and showing the studio environment, we really captured his experience and efficiency and showcased his astounding work within the healthcare industry.
For Hadleigh's content, we envisioned a high key interview set up, with soft lighting to create an inviting yet slightly clinical look for his healthcare business. Our studio is vast, we installed sound absorbing equipment to make the acoustics sharp and on point. This ensured the sound was clear and crisp and matches the aesthetic of the video. Hadleigh also used an autocue, which we set up with his refined script in front of our RED dragon camera, allowing Hadleigh to speak naturally to his audience.
Talking heads and interview style videos allows us to have creative freedom, using wide shots and close ups to really hone in on what the client is talking about. We spent time going through all of the footage and using these skills to our advantage to produce the most effective images. We also spent time collating the scripts, and included music to really draw people in.