Service Categories

Taste Matters Campaign

for
Pilgrims Choice

What We Did

Photography
Photography
Post-Production
Post-Production
Video Production
Video Production

Deliverables

  • 5 x 10sec TV Spots
  • 10 and 15-second cuts for social
  • Lifestyle stills for web and retail
  • Packshot stills

The Brief

Pilgrims Choice was looking to capture the spellbinding nature of their product and appeal to avid food lovers in their new TVC Taste Matters Campaign, centred around new market research into consumer cheese buying. Working closely with Above+Beyond Creative and Eat&Breathe, our team managed the end-to-end production, on-set creative, and post-production which was done in-house from our Leeds studio.

End-to-End Production
End-to-End Production
RED Cinema Camera
RED Cinema Camera

Production & Creative

Above+Beyond came up with five brilliant and quirky scenes to translate the mouth-watering essence of Pilgrims Cheese, which we helped execute over the 4-day production in Leeds. The first two days were dedicated to video, and the latter to stills for which we brought on creatives from Eat&Breathe.

Our team took care of gathering the most talented directors, camera/lighting crew, art department, location staff, and food stylists who put all their effort into making the magic happen. Above all, we hosted the casting and call-backs in our own Leeds-based studio.

Post-Production

On top of sourcing the editor, the Tungsten team completed essential colour grading, resizing, and VFX on the final videos, as well as taking care of the voiceovers, SFX, and the sound mix. Finally, we graded and composed the still images delivering an original stand-out campaign to Pilgrims.

Throughout the project, we stayed on top of and implemented all the feedback from the client to make sure the TVCs turned out exactly as they envisioned them. The deliverables went live on Discovery+ Food Network, and the clients web & social.

IMDB