Inside Tungsten: Blog

Working notes from the Tungsten studio floor. Hybrid production, AI in real shoots, the craft underneath, and the strategy holding it together.

AI in Production

What we actually mean by 'world-building'

How we built seven researched, locked worlds behind nineteen real product photographs for SGS's Rikä launch, and why a prompt on its own never gets you a place.

Andrew Beniston · 20 Oct 2026 · 10 min read

AI in Production

The Death of Epic

Why the most expensive shot in cinema history now costs the same as a shampoo product shot, and what that means for the future of marketing and everyone making content.

James Pierechod · 9 Sept 2026 · 7 min read

Company News

Tungsten Welcomes James Pierechod to the Board

Tungsten Media welcomes James Pierechod as a new shareholder and Non-Executive Director to drive innovation and growth in multi-disciplinary creative production.

Tungsten Media · 8 Jul 2024 · 3 min read

Stay Innovative

Get the best insights about hybrid production, virtual production and agentic workflows.

Most read this month

Why Does My Brand Need Video Content?

Video content is essential for branding in 2023. Discover how high-quality video can increase credibility, enhance trust, and open up new marketing opportunities. Learn how Tungsten can help you create dynamic and innovative video content that will stand out from the crowd.

Tungsten Media · 15 Aug 2023 · 2 min read

Case Study

Bringing EvenGreener's Sustainability Mission to Life Through Impactful Storytelling

Excited to share our upcoming ads with eco-brand EvenGreener, using funny, relatable stories to inspire audiences to build a greener future.

Tungsten Media · 14 Aug 2023 · 1 min read

Studio Notes

Our Day at the BFI IMAX Netflix Premiere: Capturing GlamBot Footage with Our High-Speed Cinebot

Don't miss out on the fun and excitement, check out our latest blog post to learn more about our day at the BFI Imax Netflix premiere of Luther The Fallen Sun and how our cinebot can benefit your future projects. Trust us, you won't regret it!

Tungsten Media · 6 Mar 2023 · 2 min read