Arbikies unique Highland Rye is a four year distilled perfect whiskey. They turned to us, asking for a video to match the distinct quality of the brand. Requirements were set for a single product launch video, displaying high-speed shots of the product. Arbikies wanted to maintain a versatility to the video, that meant it could be cut up into smaller chunks for reusability over a period of time.
Our first day on set was focused on the food ingredients, as shooting liquids is a whole separate mess. We knew we would be mixing and compositing some of the food shots with the liquid takes in post-production, so paid special attention to how our backgrounds appeared on camera.
On day two, we had crazy amounts of plastic wrapping on the floor of the set, to protect our electronics from liquids. When you're shooting in slow motion, you want the impossible shot to look perfect. But getting that magic shot is a messy process, which sometimes means breakages, spillages, and endless takes. On this day, we had to pull off three pouring shots, that took a total of 132 takes, but we did not give up and made sure to achieve the perfect shot!
We had a launch date to adhere to, so with the story board already signed off, and the footage matching it shot for shot, our team swiftly went to work on the edit and composites. A lot of our time was spent on achieving a flawless colour grade, as there were brand colours that needed to match each other perfectly throughout the video, and that required attention during the shoot and in post.
Despite our efforts in production, minimum imperfections do show up on the glass and paper labels, which means a few clean ups in the edit along the way. Yet, this attention to detail is what helped sell this whiskey as the premium product it is. On top of making our client happy, it pleases us to know we are doing our absolute best to deliver enticing and outstanding work.