BPP: Defy Your Limits

for
BPP

What We Did

Virtual Production
Virtual Production
Motion Control
Motion Control
Video Production
Video Production
Post-Production
Post-Production
Colour Grading
Colour Grading
Creative Development
Creative Development

Deliverables

  • 30-second hero TVC for TV, cinema and Netflix
  • Social cutdowns for every format
  • Behind-the-scenes hero film framed through the director
  • Stills pack for Live and Breathe and BPP channels

The Brief

BPP launched a new undergraduate business degree for 18 to 25 year old self-pay learners who had previously ruled out a traditional university. The agency, Live and Breathe, wrote a high-concept script that launched one protagonist through five distinct futures, a cafe, the metaverse transit, a data-science server room, a neon podcast studio, and a panel-talk auditorium. Five locations would normally mean five travel days, weather contingencies and a budget procurement teams never sign. We shot it in one Leeds studio across two days with zero unit moves. VP wall for every environment, Cinebot for the portal transitions, real foreground sets dressed and re-dressed between worlds, Unreal Engine iterating in real time upstairs. One protagonist, five worlds, one rig. Defy Your Limits.

Virtual Production
Virtual Production
AI
AI
On Set In Our Studio
On Set In Our Studio
Cinebot Camera Arm
Cinebot Camera Arm

Creative & Production

Five worlds, one studio build, zero travel. The VP wall held every environment, the cafe, the digital void, the server room, the neon podcast set, the auditorium. Between worlds the screen swapped, the set stylists re-dressed the physical foreground, Unreal Engine retuned the backplate upstairs, all captured as timelapses on a DJI Osmo so the changeover itself becomes content. The Cinebot drove every portal transition with 0.03mm repeat accuracy, the in-camera physics that sell the multiverse idea without a single after-the-fact comp.

Directed by Kieran Edwards, new to VP. His reaction, quote, kid in a candy store. His other one, quote, we have not cut any corners, we have just found better solutions. A director who has never stepped onto an LED stage is the ideal narrator for a case study about hybrid production, because the value lands through his eyes, not through ours.

Post-Production

Post was light on comps and heavy on craft. Because the LED volume held every environment, there were no sky replacements, no greenscreen keys, no environment builds to composite in after the shoot. The post pipeline cleaned up rigging, colour-graded the five worlds to sit together as one film, and handed off to ClearCast-ready TV and cinema masters plus social cutdowns for every aspect ratio.

AI VFX handled the extension work where a Cinebot move needed more plate than the wall could hold in one pass. The BTS edit leans on the director voice, a three-act read on vision, value and flow, designed to show the workflow without turning into a tech demo.

Analytics & Impact

  • Agency: Live and Breathe
  • Director: Kieran Edwards (first virtual-production shoot)
  • Set: Tungsten LED volume, Leeds
  • Shoot window: 27 to 28 November 2025, two studio days
  • Worlds on one wall: cafe, metaverse transit, data science, podcast studio, panel auditorium
  • Motion control: Cinebot for all portal transitions, 0.03mm repeat accuracy
  • Unreal Engine operated in real time, set changeovers captured as DJI Osmo timelapses
  • Delivery: TV, cinema and Netflix TVC, plus social cutdowns and stills pack
The vision would not have been compromised, the vision would not have been made. Five locations, five days of unit moves, a budget that scares procurement teams. We did it in one studio in two days. That is what VP unlocks.
IMDB