Definely is the legal AI tool quietly sitting inside Microsoft Word, helping lawyers stop fighting their own contracts. To launch it at Legal Week New York, agency Stroud brought us a punchy, comedic creative: a Manhattan lawyer drowning in Ctrl+F, copy-paste and a printer that won't stop. Beethoven swells. A baseball bat appears. A cathartic smash. Then a comedic whip pan to the calm version, a second lawyer breezing through the same task using Definely's split-screen interface. We shot it in a single day on our Leeds virtual production stage, with the Empire State Building rendered live on the LED wall behind talent. Every macro keystroke, every screen-grab beat and every slow-motion keycap was captured in-camera. Hero, cutdown, three teasers and Legal Week activation assets all came out of one production day.
Stroud's brief was a single shoot day delivering a hero, three 6-second teasers and stills across three aspect ratios for TV, social and event activation. Director Jon Stroud wanted Manhattan in February, without flying anyone or anything to NYC.
We staged the entire commercial on our virtual production stage in Leeds. The Empire State Building, the high-rise skyline and the cobalt afternoon light pouring through the windows behind talent all played out live on the LED wall and reacted to camera in real time. Two contrasting offices, the chaotic male desk and the calm female desk, were both built and lit on the same stage in the same day, with set styling by Andrea Thornton.
DP Andrew Beniston shot in 8K and 240fps so every macro keystroke, every flying keycap and every screen-grab beat could be reframed for 16x9, 9x16 and 4x5 without cropping into nothing. Cinebot motion control handled the precision pushes. Slow-motion smash, comedic whip pan, all captured in-camera.
Cut to Beethoven's Ode to Joy and Lakmé's Flower Duet, edited by Christian Holtappel. The frustration sequence is structurally a music edit. Every Ctrl+F, every scroll wheel, every keystroke landing on the beat until the bat swing and the whip pan reset the audience. The 240fps debris was time-stretched and augmented to land Ctrl and F keycaps tight to camera at the smash.
We delivered hero (30s), cutdown (15s), three 6-second teasers and 4x5 social cuts, all from the same in-camera takes. The Definely product UI was finished and graded clean for the panel reveal, so the brand resolution lands without ambiguity. End card on a deep-blue to teal gradient: Designed for control.
