EvenGreener carried out extensive customer interviews and surveys to uncover consumer perspectives around eco-friendly living and how their audience was using their products day-to-day. We then used these insights to develop the personas of Mary, Anton and Jonny, depicting real-world situations in a humorous and engaging tone. This relatable approach invites viewers to connect with the films on a personal level and be entertained whilst still receiving the important sustainability message.
Filmed over 3 days on location in Leeds, we brought the personas based on EvenGreener's audience to life through considered casting and portraying lighthearted, relatable narratives that resonated with real consumer insights. Our full in-house production team handled the entire process from initial concepting to location scouting, directing the shoots, and capturing both film and stills content.
Our talented post-production team then applied their technical skills and creativity to editing the footage, selecting and editing standout stills, and grading/finishing the films to have a charming andengaging visual styles that further brought the stories to life. We also efficiently repurposed the content for social media through our integrated workflow.
