2022 Brand Video

for
EvenGreener

What We Did

Photography
Photography
Post-Production
Post-Production
Creative Development
Creative Development
Video Production
Video Production

Deliverables

  • Brand Film
  • 16x9 cutdowns for YouTube
  • 1x1 and 9x16 cutdowns for social
  • Product stills for website and socials

The Brief

At Tungsten, we want to work with brands that are the thinkers and movers behind a more sustainable future for our environment, so when EvenGreener approached us to shoot their branding re-launch, we couldn't wait to get on board! They wanted a few social cutdowns, which we were to shoot on a range of locations. These included our Leeds-based studio, York Gate Gardens, a suburban garden, and the IPL factory in Hull. We had video and stills to produce, so used a range of equipment including an easy rig, Arri Alexa Mini LF, and a Phantom Camera.

Cinebot Camera Arm
Cinebot Camera Arm
High Speed Camera
High Speed Camera

Creative & Production

For this shoot, we took care of the full production process from start to finish, which meant there were several facets to the planning process. These included script development, photography planning, production planning, scouting for locations, actors, and crew.

Shooting on the Arri Alexa LF equipped with Canon Sumires and mounted on a Streadicam gave us the flexibility to capture smooth, engaging shots on location. We drew visual inspiration from the film The Tree of Life, implementing the style of Emmanuel Lubezski by bouncing natural lighting around the scene.

Post-Production

We took care of all aspects of post-production in-house, which included editing and finalising the brand film, as well as cut-downs for EvenGreener's social platforms, website, and paid advertising platforms. EvenGreener's brand refresh was all about expressing the peacefulness and ease of inserting environmentally-conscious products and practices into daily life, so we wove together our footage and chose the perfect accompanying music which complimented the theme and scripting. The end products convey the brand story with the warm colour palette and smooth natural elements, all while making the viewer feel like part of the family.

Analytics & Impact

Got a story to tell? Let Tungsten take care of it, from concept to activation. Get in touch and begin your brand's journey.
IMDB