Service Categories

Peanut Rocks

for
Funky Nut Company

What We Did

Creative Development
Creative Development
Food Styling
Food Styling
Photography
Photography
Post-Production
Post-Production
Video Production
Video Production

Deliverables

  • 30 Second Launch Video 16x9
  • Re-Cut For 9x16
  • Re-Cut For 1x1
  • 12 Second Teaser Video
  • Re-Cut for 9x16
  • Re-cut For 1x1
  • A Hero Shot For Each Product
  • Photography For Each Product

The Brief

Funky were looking at expanding their range of flavoured nut butter and required content that would show the build-up of ingredients in their new 'Peanut Rocks' tub. The brief required us to create an impactful launch video that could be spread across social media, on their website and in email marketing campaigns.

Cinebot Camera Arm
Cinebot Camera Arm
High Speed Camera
High Speed Camera
On Set In Our Studio
On Set In Our Studio
RED Cinema Camera
RED Cinema Camera

Production & Creative

Spanning over 3 days, the shoot took place in our very own studio. We knew that in order to capture the product and all the desired elements in high-speed, we needed a safe space, with a powerful enough light source. So we completed the studio with 18,000 watts of lighting, and a small set build.

As we were once again working with food and liquids, we made sure our studio space and all electronics were protected from unwanted spillage or accidents!

Using our cinematic knowledge we took our creative starboards and transformed them into reality. We had a team of three assistants working round the clock, preparing ingredients, creating peanut butter mixes and styling the set. There was a lot of throwing, dropping and pouring done in order to capture the magical slow motion shots.

Post-Production

After 36 total hours, and seriously questionable amounts of peanut butter, our team set out on compiling the footage, choosing the best of takes and tastiest looking food.

The first priority was creating teaser videos, we wanted to maximise not only the launch, but the build up before it. We already knew we would accomplish this using the dark, silhouetted variations of the head shots, as to not reveal the product straight away.

We had fun with cutting the shots into segments and changing colours for a funky effect, whilst still remaining forward-thinking and staying true to the brand!

Want your products to stand out from the crowd? We work with clients who like to get creative! Get in touch with us on our site and let's start your journey.⁠
IMDB