Funky were looking at expanding their range of flavoured nut butter and required content that would show the build-up of ingredients in their new 'Peanut Rocks' tub. The brief required us to create an impactful launch video that could be spread across social media, on their website and in email marketing campaigns.
Spanning over 3 days, the shoot took place in our very own studio. We knew that in order to capture the product and all the desired elements in high-speed, we needed a safe space, with a powerful enough light source. So we completed the studio with 18,000 watts of lighting, and a small set build.
As we were once again working with food and liquids, we made sure our studio space and all electronics were protected from unwanted spillage or accidents!
Using our cinematic knowledge we took our creative starboards and transformed them into reality. We had a team of three assistants working round the clock, preparing ingredients, creating peanut butter mixes and styling the set. There was a lot of throwing, dropping and pouring done in order to capture the magical slow motion shots.
After 36 total hours, and seriously questionable amounts of peanut butter, our team set out on compiling the footage, choosing the best of takes and tastiest looking food.
The first priority was creating teaser videos, we wanted to maximise not only the launch, but the build up before it. We already knew we would accomplish this using the dark, silhouetted variations of the head shots, as to not reveal the product straight away.
We had fun with cutting the shots into segments and changing colours for a funky effect, whilst still remaining forward-thinking and staying true to the brand!