Grounded drinks are an all-natural, all-vegan brand that offers smooth and creamy protein milkshakes, guilt free! They wanted us to show off their new and upcoming products, and what better way to do that than with a tantalising high-speed video. Our liquid reveal really pulls the viewer in and captivates their attention, leaving them wanting more. For the condensation visuals, we used our secret blend to create the perfect droplets every time and to make it extra desirable.
For this production we wanted to make the shots all about the liquid, defining its smooth silky texture and making it stand out. We used a clean, on-brand coloured backdrop to contrast with the products, as well as keeping a single sourced light to produce prominent shadows in a minimalistic style. Re-setting for each shot was made easy with this backdrop as it was spill resistant, meaning we could maximise on time and pay close attention to detail. We knew we had to work towards a very specific vision for our client, and we went above and beyond to ensure every detail was exactly as they expected.
With a specific deadline to work with, we wanted all hands on deck to ensure the client was provided with their footage as swiftly as possible. We perfected our colour grading work flow to make the liquid as desirable as possible in order to capture its rich, creamy goodness. We also used our eye for detail to sharpen and fine tune the droplets making the image pop.
