Service Categories

Kerrygold Social Ads

for
Kerrygold

What We Did

Video Production
Video Production
Creative Development
Creative Development
Post-Production
Post-Production
Photography
Photography
Food Styling
Food Styling

Deliverables

  • 10 different recipe videos
  • variations of each recipe video in 1x1, 16x9, 4x5 and 9x16 ratios
  • variations of each recipe video in different lengths
  • stills for every recipe

The Brief

We recently had the pleasure of working with Kerrygold, an Irish Butter company that believes in working in harmony with Mother Nature. We worked closely with the brand from start to finish to really identify their vision and scope. The Tungsten team had 3 weeks of pre-production time to pull together 10 recipe videos using Kerrygold products, we took care of assets from; the recipe development, storyboarding, animatics and crew, to set design & construction, prop hunting, planning and of course the shoot itself. On top of that, we integrated a stills shoot into the side of production.

High Speed Camera
High Speed Camera
On Set In Our Studio
On Set In Our Studio
Cinebot Camera Arm
Cinebot Camera Arm
RED Cinema Camera
RED Cinema Camera

Production & Creative

Our studio space allowed us to build a full kitchen set, lit by multiple 4K HMIS powerful enough to create an enticing, cinematic environment, which made the Kerrygold recipes look as mouth-watering on camera, as they are in real life.

The shots were designed specifically to utilize our Motion-Control Cinebot to create unique visual movements and make the best of our in-house-production. We used our RED Dragon and Phantom Flex 4K cameras and had a full team including Food and Set stylists to ensure this shoot reached its maximum potential.

Post-Production

A lot of work was done in post-production to make the videos come together, as we had a number of assets to assemble. This included 10 overall videos, cutdowns for social media, and variations for different global markets (USA, Germany, Ireland). We worked closely with Kerrygold, to make sure we fulfilled every request and made the deliverables exactly how they wanted them!

IMDB