Mighty asked us to produce various brand videos for their product rebrand, showcasing the intricacy of flavours in their new Vegan Protein Powder range and Vegan Shakes. We focused on capturing the explosiveness of Mighty products and using our visual engineering and pneumatics specialty to make the footage look as impressive as ever. To achieve the stunning visuals, we used our Motion-Control Cinebot and constructed a contraption that aided us in creating mesmerising high-speed shots.
For this shoot, our objective was to technically execute the explosion in a way that would make the product pop out and display the energy within the drink. Yet, using pneumatics for the liquids did not achieve the effect we desired, so we chose to have a crew member manually give the liquid the boost it needed, by blowing into the tube that was attached behind the product. Our MoCo robotic camera rig and the Phantom High-Speed Camera were a perfect choice for capturing the complex visual engineering, as we were able to programme the robot's movement in advance to ensure ultimate precision and repeatability every time.
We combined the elements in post-production using rotoscoping and added a punchy, saturated colour grade with a focus on the white details on the packaging to make the products stand out and glow even more!
Mighty wanted several social and web cutdowns for every product, so we provided 6 different aspect ratio variations for each one.
