For "The Witcher Season 3" premiere, Netflix, through Collective Studios, sought to create an extraordinary experience at Outernet London. Inspired by our GlamBot's success at previous premieres like "Luther: The Fallen Sun" and "Lockwood & Co.," we incorporated our renamed ''SwordBot'' to enhance the immersive maze experience. Tasked with capturing dynamic videos that resonate on social media, we utilised innovative visual engineering to captivate the tech-savvy, young adult fans of "The Witcher," perfectly aligning with the series' target audience and elevating the event's atmosphere.
At the Outernet London for "The Witcher" premiere, we collaborated with Collective Studios and London Audio Visual to create a captivating experience using our GlamBot, rebranded as 'SwordBot' for this event. Together, we enhanced the maze with a visually striking LED wall, immersing attendees in the mystical world of "The Witcher" through advanced virtual production techniques. Our SwordBot synchronised perfectly with the LED displays using Pixera software, enabling us to trigger specific video effects dynamically, such as the Jacapace, enhancing interactivity. This setup not only brought the series' magical and adventurous spirit to life but also ensured a seamless blend of live and digital experiences, engaging the audience deeply and reflecting the innovative capabilities of our production.
For a look at our previous work with Netflix, check out our blog post on our previous project at the BFI IMAX Netflix premiere for Luther: The Fallen Sun.
We employed live editing to achieve rapid content turnaround, crucial for maximising social media engagement during the event. This technique allowed us to deliver over 5000 personalised videos to guests within 30-60 seconds of capture. Our workflow was highly automated and optimised for speed, including video retiming, colour grading, and formatting to portrait orientation for immediate sharing. It was integral to our process that we had a sophisticated system, reliably matching attendees with the correct QR code for their own video, adding personalised and exclusive experience for each participant. This level of automation and careful planning was essential to maintain a fluid and stable production pipeline throughout the week’s shooting. Additionally, we integrated "The Witcher" and Netflix logos to enhance brand visibility and align with promotional goals. Every step was meticulously planned to uphold high-quality standards despite the volume of content produced.
The collaboration on "The Witcher Season 3" premiere not only delivered an engaging and immersive experience but also garnered significant industry recognition. Collective Studios, won three prestigious awards at the Campaign Experience Awards, including Brand Experience B2C, Digital Experience, and Production Experience awards. It's a testament to our innovative approach, deep understanding of modern production, and high-quality execution, showcasing the creative and technical excellence that all teams working on this project brought to the table. The success is a clear indicator of the industry-wide impact and acknowledgment of our collaborative efforts in pushing the boundaries of event production and audience engagement.
