Northern Bloc were back for more yet again, this time tempting us with three of their most tastiest vegan ice cream flavours. They admit themselves they are relentless in their quest for perfection, so we knew we would be the perfect team to execute their vision! With a fresh pair of eyes, our trusty, efficient Motion Control Cinebot and the biggest dessert spoon we could find, we set out to do just that.
Oozing caramel, almond pieces, chunks of chocolate and swirls of peanut butter were some of the ingredients we worked with on this one. This gave us so much choice when it came to creative! We made use of our high-speed cinebot and phantom camera to get the perfect movement with these falling pieces of glorious food. We used our secret technique to frost the packaging, making it that extra bit beguiling. All in a days work!
The edit for this video required a lot of motion graphics skill to ensure it reached its full potential. We wanted a fun, enticing vibe so the music and colour grading for that had to sync up! After its final polish, we felt we had captured Northern Bloc's vision perfectly and brought it to life.