Northern Bloc, well known for their unique, bold-flavoured ice cream, surprised us yet again with their exciting new concept. The theme was to encourage people to reward themselves after a hard day of work with their new mini tub multipacks, filled to the brim with sought after delight! We could all get on board with that idea, so we were keen to bring this to life using dark sultry backdrops and soft enticing lighting.
With a lot of intricate planning, we went into this three day shoot with a clear goal in mind. Having worked with Northern Bloc before, we knew just what they were into! To create the alluring final product, we spent time visually engineering the explosions of products, using pneumatics, the Phantom Camera and a green screen. We were able to launch the product accurately with split second precision, reducing the amount of resets, executing the shot perfectly and saving time along the way. Everyone's a winner! Working with ice cream can be a tricky process, under intense, hot studio lighting, so we had a tight ice cream saving method in place, having the whole team occupied, to make sure not a single drop went to waste.
As the finished videos would be made for social ad revenue streams, such as Facebook, Instagram and Tik-Tok, we knew they really had to pop! The colour grading was everything on this one, and it definitely brought the theme to life.
Trying not to get too distracted by the tubs of leftover ice cream, we spent time compositing the green screen shots and preparing various cutdowns for social media. Finally, we layered the music and made sure the beat matched the visual accents in the video, pulling it all together and keeping the audience engaged.
