OVO Energy needed a brand bank. One library of content shot to power campaigns across TV, social, retail and internal channels for months without going back to set every time the brief shifts. Tungsten delivered it in four shoot days. Director Christian Holtappel built the bank around a single discipline: every shot framed for a master cut and a re-cut, every environment captured to one visual grammar. Coastal dunes, pine forest, in-car driving plates, domestic interiors, drone aerials. Andrew Beniston DP'd, ARRI across every set-up. Sixty-six scenes covering the sweep of British family life, from a Sunday on the beach to bedtime at home, plus a parallel stills campaign. One shoot, one hundred and sixty-two deliverable assets, months of cuts.
"There's no beginning, middle or end to this story," director Christian Holtappel wrote in his treatment. "We're building a world in fragments. A collection of coherent vignettes versatile enough to be rearranged and assembled into any number of stories."
Christian's three-thread approach split the bank into customer, green energy, and product. The customer thread leaned naturalistic, kinetic handheld to ground domestic beats. The green energy thread leaned poetic, drone aerials next to intimate documentary detail. The product thread leaned smooth, steadicam arcs and macro lenses to seed match-cuts in post.
Andrew Beniston DP'd, shooting ARRI across every set-up. Coast and forest in available light, interiors lit with motivated practicals, drone slotting in when the weather held. The throughline: textures, tics, atmosphere. Wind through trees. Kite handles in tight hands. Lamp-lit screen glow. An OVO engineer's iPad showing energy data. All captured on the same trip, all built to be rearranged.
The bank shipped indexed. Every scene tagged for content, mood and craft. The cuts you reach for first were already labelled before anyone opened a timeline.
That's the point of a brand bank. Re-cut on demand: a six-second tile loop, a thirty-second hero spot, a press still from the dunes, a product-detail beat for retail. Vertical for paid social, horizontal for TV, square for retail-display. Same shoot, deployed against whatever the next campaign moment asks for. Tungsten managed the parallel stills campaign too, all of it shot the same week, all of it indexed alongside the motion.
