Pilgrims Choice aimed to create a new set of TV commercials and social media ads following the success of the previous campaigns last year. Together with Above&Beyond, we developed a concept that captured the unique flavours and versatility of Pilgrims Choice cheese.
From the initial concept to the final product, we oversaw the entire production process. This involved organizing casting calls and a cook-up at our newly opened office space. Our amazing team constructed two full-scale sets in our expansive 4000 sqft studio, including a kitchen and an open living room, which provided the perfect backdrop for our shoot.
The shoot spanned two days and included filming for three commercial videos and a photoshoot by Eat&Breathe. Our large crew of over 40 people was kept energized with on-site catering throughout the shoot. We made sure everyone was well-fed and hydrated, allowing them to remain focused and productive.
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During post-production, we worked closely with both the client and the agency to ensure their vision was accurately translated into the final visuals. Our in-house and external editors collaborated seamlessly to achieve this objective, handling all necessary colour grading, resizing and VFX for the final videos, as well as voiceovers, SFX and the sound mix.
