Russell Hobbs is a returning client of ours, for quarterly product launch campaigns. This time round we were tasked with creating an ad for TV and social to show off their new Airfryer range, blending creativity, wit, and mouthwatering visuals. Together with Ponderosa, we captured the versatility of these appliances and the deliciousness they produce, in a Fight Club-esque Ad, in which ninjas joined forces in a quest for culinary supremacy using the Russell Hobbs Air Fryer as their ultimate weapon of choice.
With Ponderosa leading the creative direction, we handled the production to bring their idea to life in a fun and engaging ad, handling lighting, equipment, and location all-in house as well as coordinating the filming process. A secret after-hours hideout was constructed as a full-scale village hall within our studio here in Leeds. The shoot spanned over two days of filming for the main video and photoshoot. We shot everything in stunning 8K resolution for maximum control. Our crew of over 20 people was kept energised with on-site catering throughout the shoot.
After the shoot, our in-house team took care of the post-production, bringing the footage to life with our expert editing skills and colour-grading techniques, keeping contact with Ponderosa and the Russell Hobbs team to ensure happy clients.