Russell Hobbs and Ponderosa asked us to create two hero films for the Satisfry range: a Product Launch AV and an Educational AV. The challenge was to keep one coherent story while delivering multiple versions across channels. The creative needed to move beyond product demo and feel food-first, premium and aspirational, showing what’s possible in an air fryer through tactile, appetising moments that translate from hero cut to social cut-downs to website banners. By planning creative and technical together from day one, the campaign delivered a suite of shots built to scale across platforms, plus a reusable virtual kitchen for future launches.
Filmed at our Leeds studio, the coverage was designed around food moments that feel appetising and premium on any channel - steak lifted on a fork, a prawn dropped into batter, broccoli and potatoes bouncing into frame. To capture those moments with the same energy across multiple versions, we used motion control to keep the camera move locked while the action changed. This meant dynamic moves were captured in-camera, not added in post, and every take lined up perfectly for edit. By syncing the motion control rig with the VP background, the Unreal kitchen shifted naturally with perspective, making the environment more believable and reducing time in post. And when we needed to isolate the product, we could instantly switch the VP wall to green screen, giving us clean, easy separation for CG or 3D builds, again saving time in post-production later.
We graded all selects at Tungsten before handing them to Ponderosa, so their team could cut with the look already locked. This approach streamlined approvals and gave brand and agency confidence in the final image across assets. Alongside the two films, we structured the shot bank with additional bleed so assets could flow naturally into animated banners and retail placements. The result was a consistent creative spine across every deliverable
