Amazon UK approached us with a task of capturing the launch video for Sauce Shop's new 'Cranbenero' sauce, which combines cranberry and habanero to bring a little spice to the Christmas dinner. The client wanted us to consider the element of unusual food pairings and to highlight the heat factor of the sauce. To create the desirable shot, we suggested shooting vibrant and contrasting foods from above, with an element of fire emerging from behind the bed of food.
The production took place over two days in a London based studio, where we set up a rig that allowed us to repeatedly capture the overhead fire shots. We engineered a safe contraption that used flammable liquid, a spring and an electric spark to plunge the food into the air, whilst releasing the flames that wrapped around the ingredients from below. Shooting in 4K with our Phantom high-speed camera and having the set lit with multiple 4K HMIs, allowed us to achieve the best possible results making the sauce look irresistible.
The efficiency of the rig allowed us to finish ahead of the schedule, and we had time to shoot some extra material for the client, which would later be composited into the launch video.
The delivery deadline was fast approaching, and we made sure to communicate with the client at every stage, to check that they were happy with the way the edits are coming together. We work closely with the clients through all aspects of production to ensure we stay true to their vision and brand!