Two product films, two parallel kitchens, one virtual production stage. How Tungsten delivered Ninja's DZ300 and DZ400 dual-zone air fryer launch for UK and Middle East markets, with hero food beats captured at 350fps without leaving the stage. Two practical kitchens sat side by side under our LED wall, each running its own Unreal environment, so the DZ300 couple's kitchen and the DZ400 family kitchen shot in parallel. Cuts hit retailers and Amazon A+ on the same delivery, not staggered.
The whole campaign was shot at our Leeds virtual production stage. Two practical kitchen sets sat side by side under the LED wall, each running its own Unreal Engine environment. One held the warm, lived-in couple's kitchen for the DZ300. The other held the busier family kitchen for the DZ400. Crew rotated between the sets, so when one product was being reset for its next setup, the other was already shooting.
Hero food beats were captured at 350fps high-speed on the same stage. The asparagus glaze, the saucy chicken wings, the lemon slices in the dehydrate sequence, the food drops under the 75% less fat caption. High-speed at that frame rate normally means an OB unit and a separate shoot day. Running it inside the same studio against a controlled LED background let the slow-motion table sit in the same lighting world as the lifestyle plates, which kept the grade consistent across both 30-second cuts.
Post and grade ran in-house at Tungsten Media's food and drink studio. The two 30-second masters were cut in parallel with their 4:5 and 9:16 social variants, so the DZ300 and DZ400 deliveries hit the retailer suite simultaneously rather than staggered.
Every scene was tagged on ingest. Touchpanel macros, function reveals, food beauty, brand closes. Each became its own asset that retailer teams and ICA partners can pull from for the next twelve months without a fresh shoot day.
