Premier Foods approached us with the idea of bringing the magic of restaurant-quality food into your kitchen, by making everyday easy-to-make dishes look as desirable as possible. Following on from their previous ‘Best Restaurant in Town’ Campaign and tackling the cost of living crisis, we focused on creating one of the most eye-catching set of films, highlighting delicious and simple recipes that can be cooked for under £1 per portion. Our team took on the challenge of managing the production from concept to delivery, taking this video production a step further! Here is how:
Over 5 days, we built a bespoke kitchen set in our studio, constructed a complex lighting setup (to be able to easily shoot a wide variety of frames) & captured some stunning shots on the Phantom Veo 4K at 1000fps!
Most importantly, using our Motion Control Cinebot allowed us to capture dynamic and engaging shots with utmost accuracy and efficiency.
Our favourite visual-engineering takes to complete were the close-up pasta shots, which required splitting a pot in half and filling it with oxygen bubbles to emulate the camera being submerged in boiling water.
We then took the project into post-production, completing in-house editing, colour-grading, and voice over recordings, with the opportunity of working with Loyd Grossman himself during one of the VO sessions!