Why Does My Brand Need Video Content?

Video content is essential for branding in 2023. Discover how high-quality video can increase credibility, enhance trust, and open up new marketing opportunities. Learn how Tungsten can help you create dynamic and innovative video content that will stand out from the crowd.

In 2023, 91% of businesses use video as a marketing tool for their strategy. Competition is tough, but it’s never been a better time to jump on the brand video bandwagon. But why does your brand need video content?

Having an immersive, high-quality video under your brand’s belt increases your credibility, enhances the trust in your product or service, and opens up a vast world of opportunities in marketing and social media content.

Here at Tungsten, we use visual engineering and motion control to create dynamic and innovative content, such as using our cinebot. You need to convince your audience that your product/service is the go-to, and with 89% of consumers saying they’ve been convinced to the stage of purchase after watching a brand video, it’s a no-brainer. But you need to do it in an engaging way…

Storytelling is a key point when it comes to making your video stand out in the crowd because this creates trust and credibility in an engaging way. For example, we created this delicious set of videos for Pilgrims Choice, with relatable storylines to push their brand as the market leader when it comes to Cheddar.

With trending platforms such as TikTok and Instagram Reels, audiences’ attention span towards video content has decreased to just 8 seconds. But imagine your brand having an encapsulating ad that retains attention beyond that 8-second barrier through the use of visual engineering.

Similarly, it’s important to utilise the content you can gather for every platform, which means having a range of both shorter and longer-form content. The best part about having a brand video, or a set of branded content, is that it is versatile enough to adapt to different platforms.

Tungsten captured a vault of content for Bill’s Restaurant Summer of Spritz Campaign. We used the footage to create a variety of cuts for Instagram videos, other social platforms, and across their website. In post-production, the videos were edited to be snappy, saturated and energetic - an exciting burst of colour that was guaranteed to draw in customers, gaining over 35k views on their IG! Check that out here...

So, there you have it. Looking to take your brand to the next level with video? We'd love to explore if we're a fit for bringing your vision to life. If you have any questions regarding video production and stepping up your brand’s marketing, pop in for cuppa and we’d be happy to discuss options further.


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