Tungsten Media welcomes James Pierechod as a new shareholder and Non-Executive Director to drive innovation and growth in multi-disciplinary creative production.
Tungsten Media is thrilled to announce the addition of James Pierechod to our board as a new shareholder and Non-Executive Director. With his extensive experience and innovative vision, James is set to play a pivotal role in steering Tungsten towards becoming a leading multidisciplinary creative production studio.
James Pierechod is a veteran creative technologist and AI Marketing Consultant based in the UK. With over 25 years of experience in creative engineering, visual technology, and AI expertise, James has been instrumental in expanding operational productivity, social effectiveness, and efficiency for a wide range of clients. His impressive portfolio includes collaborations with major brands such as Arla, LG, Hertz, LV, Emirates, BOXT, Quorn, Aldi, JD x Nike, and FIFA.
Specialising in transforming complex marketing workflows into comprehensible and visually engaging processes, James has worked at the intersection of CGI, virtual production, and AI technologies for decades. His expertise spans agency growth consultancy, content strategy, GTM strategies, AI consultancy, visual and video SEO, and long-term production strategies.
James’s approach to media solutions is rooted in his passion for developing cutting-edge visual media. Known for unifying and optimising video, imagery, photography, and CGI, James links CGI pipelines with virtual production and AI technologies to create balanced, high-quality production pipelines.
“I've been running my consultancy for the past six months, supporting brands, agencies, and production studios directly. Tungsten is at the cusp of capitalising on the content and production revolution happening right now,” said James. “Their heritage in CGI and VFX, combined with a deep understanding of AI, positions them perfectly to lead in this space”.
James’s addition to the Tungsten board signifies a major step forward in our growth strategy. His expertise will help Tungsten navigate the evolving landscape of content creation, leveraging the latest advancements in AI and visual technologies.
Andy, Tungsten’s co-founder, expressed his excitement: “James has a real passion for innovation and creativity. This marriage between great ideas and better use of technology aligns perfectly with our ambition to tell better stories. We're looking forward to adapting and growing our business together”.
Simon, another co-founder, highlighted the strategic importance of this appointment: “We’ve taken significant steps to position Tungsten for sustainable growth over the next five years. James's expertise in commercial expansion and innovation will help us achieve more from our content requests, delivering better ROI, better volume, and faster results”.
Since our launch in 2019, Tungsten has created original, technically impressive video content for clients like Netflix, Amazon, M&S, Pepsi, and Rolls Royce. Over the past year, we’ve undergone a commercial, operational, and CVP transformation. Bringing James on board is the next phase in capitalising on this new outlook.
James's extensive career, working across agencies such as Brahm, Brass, The Works, Stickyeyes, IPG, and Powerhouse, brings a wealth of senior management and commercial experience to our team. His focus on integrating creative technologies and efficiencies will support Tungsten in its mission to innovate and excel.
As James puts it, “The way people engage with media has changed, and so has the way we create and produce it. I look forward to helping Tungsten support agencies and brands in a more integrated and collaborative fashion. Plus, they've got a robot! Now, who doesn't want to work with that!”.
Stay tuned for more exciting updates, as Tungsten continues to innovate and push the boundaries of creative production, by following us on LinkedIn and Instagram.
